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Record #2: Midnight Sales Record July 18th, 2008, posted by FofR

After breaking the record for opening in the most theaters nationwide (4,366 of them), Batman has now achieved the record for highest grossing midnight sales. Last night TDK took a whopping estimated $18.5 million - NOT including the 3am and 6am screenings! This breaks the previous record set by Star Wars Episode 3: Revenge of the Sith. To put this into some context, Batman Begins made $15m on its first day whilst the highest single day opening belongs to Spider-man 3 at $59.8m.

You may want to take these figures into account when predicting The Dark Knight’s weekend gross.

Source: Variety:

Warner Bros.’ “The Dark Knight” grossed the most ever for midnight shows, racking up an estimated $18.5 million.

The follow-up to 2005’s “Batman Begins” outstripped the previous midnight record set by Fox’s “Star Wars, Episode III: The Revenge of the Sith” which grossed $16.9 million from 3,663 venues. “Sith” went on to make $50 million in its first day, which was a Thursday. The highest single day opening record is currently held by Sony’s “Spider-man 3″ which made $59.8 million.

“Dark Knight” unspooled in a record number of sites - 4,366 - outstripping the wide bow of Disney’s “Pirates of the Caribbean: At World’s End” which touted a theater count of 4,362.

Warner Bros. reported that the $18.5 million did not include 3:00 A.M. and 6:00 A.M.

“Batman Begins” opened on June 15, 2005, a Wednesday, earning $15.1 million in its first day. Both “Batman Begins” and “The Dark Knight” are directed by Christopher Nolan.

As for the midnight shows themselves, they looked like a laugh - pictures by tech1987, Brendan Falkowskiand Clevergrrl

Comments 2 Responses to “Record #2: Midnight Sales Record”

tyler July 18th, 2008

this is because people saw batman begins and started to like it. so they started seeing it.


Record #3: Dark Knight grosses $60m+ on day one (Batman: The Dark Knight - Movie Chronicles) July 19th, 2008

[...] hoped this might happen - after setting the midnight sales record at $18.5m, it looked inevitable that The Dark Knight would go on to beat Spider-man 3’s record of [...]


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