Traditional
Traditional marketing techniques - magazine articles, ads, sponsored products, prize giveaways, etc.
July 17th, 2008 | Digg This
Csam Cram has been in touch to tell us of Comcast’s latest Dark Knight promotion, an online flash game featuring the Batpod and Joker trucks throwing explosives, entitled “Gotham City Street Chase”:
July 15th, 2008 | Digg This
MSN have released a special Dark Knight website, similar to the Comcast and Verizon ones, with downloads, wallpapers, trailers and synopsis, nothing too fancy here though there are some lovely new Wallpapers to check out:
Thanks Israr!
July 6th, 2008 | Digg This
Greg was in Cincinnati this weekend to see the Bat pod on tour as it does its part in the pre-release promotional campaign for The Dark Knight. You can find some pictures below, even its trailer looks fantastic!
On the other hand, disgruntled fan Travis gives us some words of warning before we head out and see the Pod on tour:
Yes just wanted to let everyone know that it was disappointing. Yes today I got off work at 4pm and picked up my little brother so we could go them at the Showcase Cinema de Lux & IMAX in Springdale, Ohio. We got there just a couple minutes after 5pm and they were gone. The managers said that the Tumbler wasn’t even there and they decided to leave just before 5, even though they were scheduled to be there till 530. It was such bullcrap!!!! My brother and I (along with a whole lot of other fans) were so disappointed. Its nice to know how they (WB) treat their fans. Thanks WB. So just thought I would let everyone out there know you better get there real early if you want to see them.
July 5th, 2008 | Digg This
This weekend is the British Silverstone grand prix. As part of The Dark Knight’s promotion, the Toyota Forumla One car has been decorated with Dark Knight logos, symbols, etc - the usual. However, as part of the press junket, This Formula One car took to Silverstone to “race”, although not really a race, with the tumbler - strutting its stuff on the corners. The video below also features a pit stop for the batmobile and some closer detail on its inner workings. The Bat pod also makes an appearance
July 1st, 2008 | Digg This
Dominos have unveiled their latest part in the ongoing Dark Knight promotional campaign - a vault filled with goodies, including an extended trailer with new footage. There are wallpapers and many features still listed as coming soon, such as a mobile game, a new trailer and interviews, presumably with cast and crew.
Thanks Pierre, Tim, Anton, Linda, Csam!
June 18th, 2008 | Digg This
Users of the small and unknown MySpace website may have noticed that it’s front page has been taken over by The Dark Knight as part of its commencing traditional marketing campaign as we hurtle towards its release date. A second dedicated Dark Knight MySpace page has also been set up, where there are wallpapers, etc.
Not being in the US, the delightful geo-coded redirects prevent me from seeing any of this, some screenshots and the wallpapers would be great if someone could send them in.
There’s also a Nokia website which is flash based with a host of treats for your phone. Ironic that the site is pretty much useless when viewed from the majority of phones.
Thanks Tim!
EDIT: King Uta has sent in the picture, thanks!:
