Viral

The now infamous Dark Knight viral campaign - this category highlights the key events that involved the fans.

« Previous Entries

New Joker call and Gotham Tonight Episode: Bank Robbery July 13th, 2008, posted by FofR

The owners of the assorted Joker phones have received a new phone call, with a montage of mumbled sounds and clips with phrases such as “Is anybody there? Please help” and “Don’t do it, don’t do it”, together with the sounds of the Gotham PD in the background before ending with the Joker’s maniacal laugh.

Download audio of the call

Coinciding with this phone call, the latest episode of Gotham Tonight has been added to GCN, the episode is set to interview Harvey Dent, the “White Knight”, however half way through it cuts to news of The Joker’s bank robbery.

Celebrated journalist Mike Engel sits down with the “White Knight” of Gotham City - District Attorney Harvey Dent. Dent defends controversial crime-fighter Batman, and says they’ve “benefited the entire city.”

Dent takes calls from viewers on Jonathan Crane and fears of a new outbreak of Fear Toxin, and confronts a GPD police officer angry over Dent’s prosecution of corrupt cops. And Engel asks the questions everybody’s been talking about - is Harvey Dent dating Assistant District Attorney Rachel Dawes? The episode ends with the breaking news that the Gotham National Bank has been hit by robbers who made away with 68 million dollars from the vault.

Joker defaces sites, Kicking and Screening - Free IMAX tickets July 10th, 2008, posted by FofR

The WSS Overture countdown has ended, and with it the Joker has brought down his madness upon all of the Gotham City viral websites, splattering them with flood and defacing them with mischievous messages.

On each of these pages a puzzle piece with a letter was left, combining all the pieces the phrase “Kicking and Screening” can be found, which leads to the next Why So Serious page,

www.whysoserious.com/kickingandscreening/

Note the play on words, “Screening” - the prize - Free tickets to an IMAX pre-release Dark Knight screening on July 15th!. As quickly as they appeared they have now SOLD OUT.

AND HERE WE GO!!!

“You’ve played your part, here are your just rewards. Meet at the rendevous points below. Don’t be late, don’t forget your ticket or heads will roll. Casual attire, smiles optional.”

Sold Out Chicago, Cinemark IMAX (Woodridge) 9:30pm
Sold Out New York, Palisades IMAX (West Nyack) 9:00pm
Sold Out Edmonton, Silver City IMAX 9:30pm
Sold Out Pittsburg, Cinemark IMAX (Tarentum) 9:30pm
Sold Out Kansas City, Studio IMAX (Olathe) 9:00pm
Sold Out Phoenix, Deer Valley IMAX 9:00pm
Sold Out San Francisco, Metreon IMAX 9:00pm
Sold Out Los Angeles, Universal City IMAX 9:00pm
Sold Out Las Vegas, Palms IMAX 9:30pm
Sold Out Minneapolis, Metropolitan IMAX (St. Michael) 9:30pm
Sold Out Dallas, Cinemark IMAX 9:30pm
Sold Out Toronto, Scotiabank IMAX 9:30pm
Sold Out Salt Lake City, Jordan Commons IMAX (Sandy) 9:30pm
Sold Out Grand Rapids, Celebration IMAX 9:30pm
Sold Out Atlanta, Mall of Georgia IMAX (Buford) 9:45pm
Sold Out Denver, Colorado Center IMAX 9:45pm
Sold Out Houston, Marq*e IMAX 9:45pm
Sold Out Orlando, Pointe IMAX 9:45pm
Sold Out Portland, Bridgeport IMAX (Tigard) 9:45pm
Sold Out San Diego, Mira Mesa IMAX 9:45pm
Sold Out Omaha, Star IMAX (Council Bluffs) 9:30pm
Sold Out Indianapolis, Showplace IMAX 9:30pm
Sold Out Boston, Comcast IMAX (Natick) 7:00pm
Sold Out Seattle, Boeing IMAX 7:30pm

An email was also sent out shortly beforehand via Human Resources:

http://www.whysoserious.com/kickingandscreening HA HA HA HA HA ha HA HA ha HA HA ha HA HA HA ha HA HA HA ha HA HA HA HA HA HA HA ha ha ha HA HA ha HA HA HA ha ha ha HA HA ha HA HA HA ha ha HA HA HA HA HA HA HA ha HA HA ha HA ha ha HA HA HA HA HA HA ha HA HA ha ha ha HA HA HA HA HA HA ha ha HA HA HA ha HA HA HA HA ha ha HA ha HA ha HA HA HA HA HA ha ha ha HA HA HA HA ha HA HA HA ha HA HA HA HA ha HA ha

Thanks to everyone that sent this in! Hope you got your tickets in time! (We poor brits miss out again it seems - we’re getting the movie a week later anyway).

Read the rest of this entry »

Viral Marketing with Batman Begins Limited Edition gift set July 9th, 2008, posted by FofR

The Batman Begins limited edition DVD set has been making its way to the first purchasers, and with it comes some more viral marketing clues for us to drool over.

On the small USB dongle that comes with the gift set, which contains a number of production images, etc, there is a plaque paying reference to the Gotham Historic Trust. There is also a paying in slip for the Gotham National Bank with username and password scribbled on.

Gotham National Bank

# Username: gnb3792
# Password: 99g28ct75k

Heading to the GNB admin page, www.gothamnationalbank.com/Admin, as of July 8th, there is a webmail login box.

Gotham Historic Trust

Calling the number, 1866 241 1150 as listed on the plaque returns the automated message:

Thank you for calling the Gotham Historic Trust. Nobody can answer your call right now, but you are welcome to visit our website at www gothamhistorictrust dot com where you can find our current hours of operation, information and online exhibits of Gotham City in days gone by. Thank you for calling.

An update to the Gotham National Bank also mentions the trust:

Gotham National Bank downtown is proud to be on the Gotham register of Historic Buildings. The main branch of Gotham National Bank was originally the old 1st Gotham Bank. In 1934, it was sold when the bank closed. The building passed through many hands in the intervening years and was vacant when it was purchased by Gotham National Bank. After several years of restoration under the oversight of the Gotham Historic Trust, the bank was restored and proudly re-opened its doors at 9:00 am on March 7, 1985.

This leads us to www.gothamhistorictrust.com

Thanks Pierre!

Citizens For Batman creepy video on YouTube July 6th, 2008, posted by FofR

Fictional CFB forum member, BriDog72 has posted a video promoting Citizens for Batman onto YouTube,

“I believe in Batman” - “I am a citizen for Batman”
July 8th.

Thanks Pierre.

Citizens for Batman Coordinate Locations July 3rd, 2008, posted by FofR

A new message was posted to the mains and public forums of Citizens for Batman today,

Poster: BriDog72 - Thursday, July 3rd, 2008 at 00:12
Seems there’s been a bit of a slipup with the project me and Batfan73 have been working on. BatFan’s in jail and I need everyone’s help. He left me a voicemail, it was kinda garbled, but he said he was picked up by the cops for trespassing, so he needs some help getting everything activated. He’s not sure when he’s going to be able to extract himself from his situation.
He said he needs someone to get some sort of key off of an invoice, number 38272899 (geez, I hope I copied that down right), but he got cut off before he could tell me what this invoice is or even where to find it. We need this key to activate everything.
Can anyone figure this out? We’re going to need to fix this or the whole thing’s ruined! Anyone?

In an email to Glenn Barhyte, Jim Gordon made reference to Maroni Imports, leading us to a new viral site, www.maroniimports.com

With the invoice number from the forums post and the sruname “Craston”, which appeared in a small news update to the Gotham City Rail website:

ALERT: The STCS will undergo initial fine-tuning of its software on the evening of July 8th. This routine maintenance may result in temporary intermittent system delays. We apologize for any inconvenience this may cause. - C. Craston, Sr. Elec. Engineer, GCR

With this information the aforementioned invoice can be downloaded, at the bottom of it there is a key for a signal booster, Key: 5D45C08AA6C3638D7829C0D5183FDB14B0CDBF1DCB12. With this key, the signal booster was activated and CFB was updated to show two sets of co-ordinates in New York and Chicago. Hence the two locations for the big event this July 8th are now known:

New York and Chicago

CFB has since been updated to include a new mission statement:

Sometimes, you have to take a stand. You have to fight for respect. You have to let the entire world know you’re here.
On July 8th, nobody will be able to ignore us. Gather at the above coordinates at the appointed time, and help us take a stand in support of Batman!
If you can’t join us on the ground, we’ll be providing a way for you to watch what goes down, live on this website.
Defend Gotham! Defend Batman!
Key: 5D45C08AA6C3638D7829C0D5183FDB14B0CDBF1DCB12
Signal Booster status: ON

Thanks Pierre!

Read the rest of this entry »

New “Stupid Bats” Dark Knight Poster July 1st, 2008, posted by FofR

The clues from the latest Why So Serious viral marketing campaign have led us to the stupid bats page containing a brand new Dark Knight poster made up of Joker cards and scratched Joker ramblings:

« Previous Entries

Related Auctions

Search